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Continental Kennel Club

"The LSBDC helped us develop a marketing strategy that led to the turnaround of our business"

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Continental Kennel Club (CKC) is an international business that was established in January of 1991. It provides registration/pedigree services for breeders, literature and training products for new dog owners, and educational products for students.  CKC also provides several other specialized services, which include a Canine Care and Training Program, Breeder Rewards Program, and Mushing Sponsorship.  The Livingston Parish based company contacted the Louisiana Small Business Development Center at Southeastern Louisiana University for assistance with marketing because of declining revenues. 

CKC, like many businesses, has faced challenges with financial debt, legal issues, and technology over the years.  CKC has strived to overcome these challenges through hard work and by providing quality service.  “The LSBDC helped us develop a marketing strategy that led to the turnaround of our business,” said Michael Roy. In addition to a digital sales strategy, LSBDC at SLU assisted CKC with a revised business plan and helped them obtain tax credits offered by Louisiana Economic Development.

Through hard work and assistance from the LSBDC at SLU, the dedicated staff of Continental Kennel Club has positioned the company to compete with top registries in the nation. 

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LSBDC at SLU helps Ponchatoula get Chaleureux!

“I was more confident in moving forward after our meetings, and I had a better grip on our market,” Robert said, and added that the LSBDC at SLU assisted with a building lease review as well.

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Chaleureux is a French term for cozy, warm or soft. So when you take that and place it in the hands of an entrepreneur you’re able to create a welcoming business atmosphere. That’s what Casey Robert did.

With the help of the Louisiana Small Business Development Center at Southeastern Louisiana University (LSBDC at SLU), Robert was able to open doors for her business Chaleureux, an interior design and framing store, located at 120 West Pine Street in Ponchatoula.

Robert initially came to the LSBDC at SLU for someone to review her business plans, but she walked away with more.

LSBDC at SLU Business Consultant Brandy Boudreaux was able to help guide Robert with management assistance, sales and financial projections, and marketing and sales advice; allowing Chaleureux to open its doors in October 2015 and create three jobs.

Robert said she went to the LSBDC at SLU to make sure her business plan was viable, and to make sure she was on the right track.

“I was more confident in moving forward after our meetings, and I had a better grip on our market,” Robert said, and added that the LSBDC at SLU assisted with a building lease review as well.

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Southeast Louisiana Business Center
1514 Martens Drive
Hammond, LA 70402-0001
Phone: 985-549-3831
Email: lsbdc.slu@lsbdc.org

M - F 8 am to 4:30 pm

 

 

 

Parishes Served:
Livingston, St. Helena, St. Tammany, Tangipahoa, and Washington


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The Louisiana Small Business Development Center Network, hosted by Louisiana Delta Community College, is a member of the National Association of Small Business Development Centers and funded in part through a cooperative agreement with the U.S. Small Business Administration, Louisiana Economic Development and participating universities. All SBA programs are extended to the public on a nondiscriminatory basis. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities and/or limited English proficiency will be made if requested at least two weeks in advance.
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