Got a good product? A great service? Unfortunately, that’s not enough. Today, smart, targeted, relentless marketing is often the difference between a business that has reached a plateau and one that has reached its potential. Savvy entrepreneurs who respect the power of marketing set aside money for it in their annual budgets. They think of marketing not as an expense, but an investment.
In simple, easy-to-understand language, this book aims to take the mystery out of writing a marketing plan.
Between the covers is a basic framework for “selling yourself” as a company. Whether you’re a retailer or a manufacturer, whether you sell a product or service, whether you operate from a storefront or on the Internet —thinking like a marketer is the first step.
Remember that your business is not a photo, but a video. Industry trends, consumer sentiment and the economy— these are all in constant motion and so you must be, too. Your “5Ps” must change, grow, adjust and evolve.