The LSBDC at Northwestern State University used market and industry data to help Jennifer Robinette start a goat landscaping business. In February 2011, Jennifer Robinette sought the assistance of the LSBDC at Northwestern State University in Alexandria, LA, for assistance with starting a goat landscaping business. Goat landscaping is an environmentally friendly solution to clear weeds, tall grass, bushes, etc. LSBDC at NSU Consultant Lee McCallister, worked with Robinette to conduct industry and market research, which involved benchmarking similar businesses across the country.
The research revealed that goat landscaping could be a profitable venture for Robinette. McCallister used the results from the study to prepare multiple cash flow analyses. With the market and industry research in hand, Robinette forged ahead. Robinette decided to make a commitment to turn her idea into a business and started Going Green With Goats. Four months after the initial meeting with the McCallister, Robinette and her herd of 45 goats turned a profit on their first landscaping project. "The assistance provided by the LSBDC at Northwestern State University gave me the confidence I needed to start our business," said Robinette. Robinette is currently working with the LSBDC at NSU to market her services and build her brand.