Small Business Saturday, Nov. 30th

Shop Small November 30th

It’s only four weeks away, the biggest shopping day of the year for independent retailers, Small Business Saturday. On November 30, millions of shoppers will “Shop Small” to support local businesses in their community.

This year marks the fourth celebration of the Shop Small movement, which was created by American Express to drive shoppers to local merchants the Saturday after Thanksgiving.

To help spread the word, American Express has made it easy for you to get what you need to promote your business on Small Business Saturday. Small businesses can receive:

  • FREE online advertising targeted for your area (through Nov. 4th)
  • FREE personalized and printable in-store signage
  • FREE Shop Small Mat and 20 reusable shopping bags (while supplies last)
  • FREE marketing kit with social media and email templates

The online advertising, available while supplies last, will link to your website or Facebook page. Sign up here.

Find these resources and more at or visit the official Small Business Saturday Facebook page for the latest news and inspiration.

Small Business Saturday, Shop Small!

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The Louisiana Small Business Development Center Network, hosted by Louisiana Delta Community College, is a member of the National Association of Small Business Development Centers and funded in part through a cooperative agreement with the U.S. Small Business Administration, Louisiana Economic Development and participating universities. All SBA programs are extended to the public on a nondiscriminatory basis. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities and/or limited English proficiency will be made if requested at least two weeks in advance.
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