Using New Media for Effective Marketing Communications **Monroe

Effective marketing communications is no longer reserved for companies with big advertising budgets. This workshop will show how small- and medium-sized businesses can leverage non-traditional and Web-based communications to reach customers and prospective customers. Participants will learn how to use news releases, blogs, viral marketing, and social media marketing to achieve marketing goals on a limited marketing budget.

Speaker(s): Dr. Laurie Babin, Abell Endowed Professor of Entrepreneurship, ULM

Fee: Free

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